- Allocate marketing resources more effectively
- Identify and pursue ideal prospects
- Expand into markets previously deemed unprofitable
- Improve placement rates
- Reveal more favorable cross-selling opportunities
Curv® – SegmentationTap into Milliman Data Sources and Leading-Edge Models for Highly
Zero in on and directly engage the people you need to reach most. Our Curv – Segmentation predictive model gathers and analyzes rich Milliman data to give your insurance company unique health insight into your member and prospect groups—sorting individuals into highly accurate risk segments. You can use this information to make strategic, meaningful connections that improve customer service and drive better bottom-line results.
The sky’s the limit in applying Curv – Segmentation. Carriers are using the tool for:
Marketing
To reach top prospects and enter new markets
Risk adjustment optimization
To identify and focus on members with high-risk hierarchical condition categories (HCCs)
Wellness management
To find and engage members in need of care
Market Segmentation
Risk Adjustment Segmentation
- Optimize risk adjustment revenue
- Obtain third-party clinical history insight for members without current-year claims
- Identify members with significant HCCs
- Target members for comprehensive clinical assessments
Wellness Management Segmentation
- Improve wellness program results and member engagement
- Identify high-risk individuals with preventable conditions
- Prioritize members with the greatest need
- Identify scenarios where specialized intervention is advised
