- Allocate marketing resources more effectively
- Identify and pursue ideal prospects
- Expand into markets previously deemed unprofitable
- Improve placement rates
- Reveal more favorable cross-selling opportunities
Zero in on and directly engage the people you need to reach most. Our Curv – Segmentation predictive model gathers and analyzes rich Milliman data to give your insurance company unique health insight into your member and prospect groups—sorting individuals into highly accurate risk segments. You can use this information to make strategic, meaningful connections that improve customer service and drive better bottom-line results.
The sky’s the limit in applying Curv – Segmentation. Carriers are using the tool for:
Risk Adjustment Segmentation
Wellness Management Segmentation
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