More efficient use of marketing resources to attract profitable business
Curv is a predictive model that can use de-identified prescription information to stratify prospects into marketing tiers. Insurers use the tiers as a factor to determine specific messaging and frequency for targeted individual insurance product marketing. Prospective consumers segmented into a top priority tier, for example, may receive more or different direct mail relative to a prospect in another tier. Since Curv uses only de-identified data, no HIPAA authorization is required
These Cookies are necessary for you to access and navigate our sites.
These Cookies are used by us or third-party service providers to analyze how the Sites are used and how they are performing. We use the following service providers and you can learn more about their privacy policies and how to opt-out of their cookies by clicking on these links: